The mobile phone has already become for many users an indispensable companion. Despite the small dimensions, everything that is needed is there: a clock, a calculator, an organizer, a mail, etc. Therefore, it often causes irritation, when the favorite mobile starts an endless stream of advertising.
Lately, on my business needs I had a chance to work with the service for sms marketing - smsonnet.com



Well if it turns out the mailing to cheer up, but most often SMS-ki only angry. After all, the main thing is not what you wrote, but how it was perceived by the subscriber. When compiling SMS, it is important to cover everything: content, form, segmentation, time, day of the week. Mailings can meet the growing expectations of your customers and provide a solid foundation for the relationship. We have already considered how to compose SMS newsletters. Now, as if to continue, I want to offer 20 tips on how to improve it.

1. Add exclusive offers

According to gfk.ua experts, 15% of Ukrainians use their mobile phone to make purchases, 34% of Englishmen and 49% of Americans. So why not encourage customers to purchase via SMS?

2. Consider what customers want

We know what WE want from consumers, but it's also important to understand what THEY want from us. According to ExactTarget's Channel Preference Study, 15% of customers want to receive SMS-notifications about transactions and 25% - about travel.

3. Do not bother once more

Do not send SMS until 10:00 in the morning or after 9:00 pm to avoid complaints from those who go to bed early and those who get up late. Do not forget about the time zone if your mailings go beyond your country.

4. Take into account the time and frequency of newsletters

The question "When?" In mobile marketing is very important: consumers expect that they will be provided with information when they want it and only the one that they need. Optimize the time of departure, considering when consumers want to receive this information: for example, just before or during the action, both in trade, tourism and in the case of restaurants.

5. Meet Your Customers
Right now you can not know anything about the clients, except their phone number and that they subscribed to the SMS newsletter. You can receive additional data by conducting SMS surveys or pre-compiling questionnaires to collect contacts taking into account the necessary parameters - gender, age, city, etc. Segment the audience according to the received data.